Paul Phillips: E-Business Strategy: Text and Cases : Text and Cases

E-Business Strategy: Text and Cases : Text and Cases


Description

It aims to contextualise and clarify major e-business issues, and discuss and illustrate strategic considerations and their operational application. Covering key topics in e-business strategy from external environmental drivers and cyber rules to internal organizational issues and risk management and valuation, the text provides a solid conceptual foundation that allows students to understand this important and developing field. Up-to-date and current, the book assesses the impact of the dot.com crash and looks to the future of e-business, illustrating the issues and ideas with well-chosen examples, articles and cases featuring a variety of e-commerce operations and organizations.

Do you know the best way to remedy a cyclops's "lazy eye"? What bison-like creature burns its enemies with venomous dung (and must be approached from the front)? How does one reliably tell true beasts from false, and what do stitches and glue have to do with it? Even monsterologists who know their bigfoots from their bakus can be stymied by the unexpected, and here is a no-nonsense source brimming with fun hands-on lessons guaranteed to leave the reader confident and prepared. Among this lavish handbook's special features are: When "New York Times" foreign correspondent J. B. Collins hears rumors that an al-Qaeda splinter cell--ISIS--has captured a cache of chemical weapons inside Syria, he knows this is a story he must pursue at all costs. Does the commander of the jihadist faction really have weapons of mass destruction? If so, who is the intended target? The U.S.? Israel? Or someone else? With tensions already high, the impending visit of the American president to the region could prove to be the spark that sets off an explosion of horrendous proportions. Knowing that terrorist forces are already trying to bring down two Arab governments in the region--Iraq and Syria--can Collins uncover the truth before it's too late? Or will the terrorists E-Business Strategy: Text and Cases : Text and Cases download PDF succeed in setting their sights on the third target and achieving genocide?


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Author: Paul Phillips
Number of Pages: 416 pages
Published Date: 01 Dec 2002
Publisher: McGraw-Hill Education - Europe
Publication Country: London, United States
Language: English
ISBN: 9780077098377
Download Link: Click Here
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